Saturday, May 02, 2015

2015 Time to Ride Challenge Includes Movie Screening Opportunity

Contact: Christie Schulte - 

Georgetown, Texas, April 30, 2015 – TIME TO RIDE, an initiative of the American Horse Council's Marketing Alliance, whose mission is to connect families to horseback riding and other activities in their local area, is proud to announce that the 2015 “Time to Ride Challenge” will give participants a unique opportunity to engage the public by hosting a movie screening event featuring the family drama SPIRIT RIDERS.

Spirit Riders is a DOVE FOUNDATION endorsed Family Film depicting a budding bond of trust built between two outcasts, An endearing former race horse, Blaze, and a troubled teen, Kacie (Allie DeBerry of Disney’s Ant Farm), both struggling with tragedy, weave a heartfelt friendship that helps both of them to overcome their past.  Shot on location in Texas by local Filmmakers, EDGEN FILMS as part of their FAMILY FILMS FOR A CAUSE SERIES, Spirit Riders was directed by Brian T. Jaynes. The cast includes Lance Henriksen, C Thomas Howell, and Olivia Osteen. The film was cast by Karen Hallford of Casting Works, LA and GLOBAL 3 MEDIA will release the picture domestically in partnership with ENTERTAINMENT ONE. The film will be available exclusively at Walmart stores starting May 26, 2015 with widespread DVD and VOD availability following in June.

The backdrop of Spirit Riders takes place on an equine therapy ranch. The film’s premiere screening event, hosted by the Georgetown Film Society on May 9th in Georgetown, Texas, will focus on the horse-human bond, and kick off what Time to Ride and the filmmakers hope is the first of many screenings hosted throughout the country that will educate and inspire many to get on a horse. Lead actress and popular teen star Allie DeBerry will lend support via social media to share her own amazing experience connecting with horses throughout filming.

Hosts registered for the Time to Ride Challenge will have a unique opportunity to host a local screening of the film, an ideal way to connect with local families interested in horses and invite them to further hands-on experiences. Time to Ride and Global 3 Media will be supporting participants' screening efforts with varying levels of participation available that include everything from a simple movie screening to special appearances from cast members.  There will also be a national sweepstakes challenge and numerous opportunities to win movie memorabilia, autographed photos, a $500 gift certificate from Dover Saddlery, a $500 Gift certificate from Smith Brothers to be applied to the purchase of a saddle, riding apparel, toys and much more via the SPIRIT RIDERS FACEBOOK PAGE. Prizes are provided by members of the American Horse Council’s Marketing Alliance.

To host a movie screening or to get more information about the Time to Ride Challenge please visit:

For more information on the Film and to find a local screening near you:

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s marketing alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC marketing alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam, Merck, Merial, Purina Animal Nutrition LLC, Platinum Performance, SmartPak, United States Equestrian Federation, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, Morris Media Network Equine Group, the National Cutting Horse Association, the National Reining Horse Association, Rood and Riddle Equine Hospital, and the Texas A&M University Equine Initiative.


About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.

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