Kevin Myers joins the EasyCare Inc. Management Team As Director of Marketing and Administration

FOR IMMEDIATE RELEASE
January 27, 2010 - (Tucson, AZ)

EasyCare Inc. is pleased to announce the expansion of the senior management team to include Kevin Myers as the Director of Marketing and Administration, effective March 1, 2010.

EasyCare hires Kevin Myers to lead all marketing activities of the organization and to oversee the customer service department. "Kevin is highly skilled in various areas relating to relationship management, team building and strategic planning." said President and CEO Garrett Ford. "We are very fortunate to add such a passionate and skilled individual to our team. Kevin will play a vital role in managing the marketing and publicity of our brands and accommodating the tremendous growth we are experiencing in the natural horse care industry nationally and internationally."

Mr. Myers joins EasyCare from Ballet Arizona where he has held the position of Executive Director since 2004. In that time, Ballet Arizona retired its accumulated debt; received a $6.5M bond issue from the City of Phoenix for new rehearsal and administration facilities; built a cash reserve of more than $900,000 and increased earned revenue by more than 20% per year for four years. As the administrative leader of Ballet Arizona, Kevin worked with a staff of 21 people in a complex business model that relies on revenue from ten fundraising, membership and earned revenue streams.

"I am very excited to join Garrett Ford and the EasyCare team." said Kevin Myers. "I have spent more than 20 years working in the non-profit management sector. Many people don't know that I have also been actively competing in wilderness endurance horse riding since 1994. EasyCare has unveiled a new equine product line-up that is changing the evolution of natural hoof care in ways we could not have anticipated. I'm very excited by the opportunity to be part of that."

"EasyCare will also soon be launching a new training platform that will allow the retail network to gain a broader and deeper understanding of the EasyCare products." said Garrett Ford of the new technology built by 3point5. "Trained retailers will be empowered to give the best guidance and advice to make the customer experience consistently successful."

What began in 1970 with the invention of the Easyboot has since grown into a full line of hoof boots and natural hoof care products that protect the hoof, allow horses to cover rough terrain, act as a spare tire in case of a lost shoe and aid in the treatment of laminitis and other hoof problems. EasyCare's hoof boot brands include the Easyboot, Easyboot Glove, Easyboot Glue-On, Boa Horse Boot, Old Mac's and EasySoaker.

Media Contact:

TARA KELLY
520-297-1900 x 2233
tkelly@easycareinc.com