AUBURN, California – July 13, 2015 – The American Endurance Ride Conference (AERC) has signed an agreement to become the Title Sponsor of the Horse Radio Network’s popular monthly Horses in the Morning “Endurance Day” radio show that airs online from 9:00-10:30 a.m. EDT on the second Tuesday of each month. The ‘Endurance Day’ show is hosted by accomplished endurance rider and AERC member, Karen Chaton, and is among the most popular on Horses in the Morning, drawing tens of thousands of listeners for each episode.
This month’s show, which airs on Tuesday, July 14, will focus on the iconic 100-mile, one-day Western States Trail Ride (commonly known as the Tevis Cup) which begins on August 1 at 5:15 a.m. and features 200 riders representing 24 U.S. states and 10 countries. Now in its 60th year, the Tevis Cup is a highlight of the endurance ride calendar and is considered by many to be the pinnacle of achievement in endurance riding here in the United States.
“Sponsoring a quality radio program like this is a natural fit for the AERC,” said Lisa Schneider, AERC vice president. “We’re looking forward to using our time on the show for sharing important AERC news and information, and for collaborating with host Karen Chaton on various episode topics that are sure to be of interest to listeners.”
Part of the Horse Radio Network, the Horses in the Morning radio show/podcast is the leading morning radio show for horse lovers worldwide with listeners in more than 90 countries. Listeners can access Horse Radio Network shows online at www.horseradionetwork.com or on their phones or tablets by downloading the free app (IOS or Android)—just search for Horse Radio Network.
About the AERC
In addition to promoting the sport of endurance riding, the AERC encourages the use, protection, and development of equestrian trails, especially those with historic significance. Many special events of four to six consecutive days take place over historic trails, such as the Pony Express Trail, the Outlaw Trail, the Chief Joseph Trail, and the Lewis and Clark Trail. The founding ride of endurance riding, the Western States Trail Ride or Tevis Cup, covers 100 miles of the famous Western States and Immigrant Trails over the Sierra Nevada Mountains. These rides promote awareness of the importance of trail preservation for future generations and foster an appreciation of our American heritage.
The American Endurance Ride Conference, established in 1972, is headquartered in Auburn, California, “The Endurance Capital of the World.” For more information please visit us at www.aerc.org.
Media Contact:
Candace FitzGerald
Dobbin Group
candace@dobbin-group.com
603-738-2788
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